Zoopla has revealed a 251% surge in property enquiry levels compared with this time last year.
The portal, which earlier this week announced its acquisition of houseprices.com for an undisclosed sum, also reveals that vendor appraisal leads have rocketed by 258% in the same period, which means that over 10 leads per minute, 24 hours per day, are currently being sent to its UK agent and developer members.
House hunters undertook over one million property searches during the first four days of the New Year, which is a 102% increase on the number recorded this time last year, and at an average rate of over 180 unique searches per minute.
On Jan 3 alone, Zoopla experienced over 2.9 million page impressions, which excedes its previous record of 2.1 million revealed in September.
Alex Chesterman, founder and chief executive officer of Zoopla, says: “Increased search and enquiry activity via property portals is a good early indicator of market interest and, whilst still very early, the signs so far for 2011 look encouraging.”
Zoopla’s search results are being echoed by Rightmove, which yesterday revealed that its iPhone app has hit one million downloads since launching in August.
